Wednesday, November 30, 2011

In-store Internet Shopping With QR Codes

In-store Internet Shopping With QR Codes:

Nice example of emerging trend of Printable Click connecting Physical Spaces to Web based commerce.
Starting tomorrow for five days 34/35 Dean Street, just off London’s Oxford Street, will be home to eBay’s UK version of the pop-up store. There are no tills in eBay’s Christmas Boutique (image below) but with over 350 items on display shoppers simply scan an associated QR Code that resolves to the item’s page on eBay and then complete their purchase in the normal way. In addition to Christmas best sellers there are donated charity items and clothing from the Fashion Outlet.

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