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Palm's Pre Preview Heavy on Visuals, Light on Features
@Advertising Age "SAN FRANCISCO (AdAge.com) -- In what could be called an unconventional choice by a company struggling to stay relevant in the mobile space, Palm chose to launch the first shot of its campaign to market the Pre smartphone on Facebook.
Of the more than 4,000 people who signed up to view the ad, many were left wondering why Palm chose a Zen-like approach to show how the Pre -- seen as an iPhone contender -- makes it a breeze to manage life rather than hammering home the features. While Palm would not comment on the campaign's ad spending, some ad executives estimate a price tag of between $50 million to $75 million."
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