Mobile Marketing Magazine:
IBM Unveils Smart Wimbledon Apps:
The All England Lawn Tennis Club (AELTC) and IBM have unveiled two smart mobile applications developed by IBM to transform how fans access information and keep up with the action at Wimbledon 2009. Since 1990, IBM has worked with the Wimbledon team to send the captured score and statistical data around the world in an instant, keeping on-site broadcasters, media and tennis fans up to date with all the latest scores and statistics.
The Seer Android beta application features location-aware visualisation technology developed for the T-Mobile G1 Android phone. The augmented reality application acts as a real-time guide and interactive map of the 2009 tournament, allowing selected users to see what others can’t, as well as providing up-to-the-second scores."